Case Study: Squarespace Website Redesign for a Wedding & Engagement Photographer
Client: B. Jones Photography — Seattle wedding & engagement photographer
Project: Custom Squarespace Website
Industry: Photography / Weddings & Engagements / Couples
The Challenge
After DIY-ing her Squarespace wedding photographer website for 10+ years, Becca’s site no longer matched the quality of her work. Galleries were slow, the brand felt dated, and key paths to inquire were hidden, especially on mobile. She needed a modern photography web design that showcased editorial-style galleries, organized content clearly, and made it effortless for couples to reach out.
The Goal
Create a clean, romantic, performance-driven Squarespace photographer portfolio that:
Elevates the brand for Seattle & PNW weddings and engagements
Tells a clear story (Engagements → Weddings → Portfolio → Resources → Inquire)
Loads fast, looks polished on mobile, and supports SEO for searches like “Seattle wedding photographer” and “engagement photographer Seattle”
Is easy for the studio to update without a developer
Our Approach
Information Architecture – Rebuilt the site into simple hubs with quick paths to inquire: Home → Service → Featured Gallery → Inquire.
Conversion Design – Persistent “Plan Your Session / Inquire” CTAs, pricing previews, FAQs, and trust bars near galleries.
Portfolio System – Fast WebP images, lightbox galleries, curated featured stories, and a refreshed blog to support long-tail SEO.
Brand Refresh – Soft coastal palette, elegant type pairing, and refined UI accents to feel premium yet approachable.
Content & Photography website SEO – Clear H1/H2 hierarchy, Front Range/Seattle location signals, optimized titles/meta, internal links, alt text.
Results
A modern, romantic Squarespace wedding photography website that’s fast, mobile-first, and easy to manage in-house.
Clear category hubs and stronger CTAs increased inquiries from couples.
Structured content + SEO foundations improved visibility for local wedding & engagement searches in Seattle/PNW.
With 6+ years as a Squarespace website designer and 200+ launches across photographers and creative studios, I use a strategy-first process, conversion design, content architecture, performance, accessibility, and SEO, so your site ships quickly and looks refined.
Ready to Launch Your Photography Website?
I offer two paths: Template Customization for a fast, budget-friendly launch, your branding applied to a proven Squarespace 7.1 template, pages organized, content loaded, booking/SEO/analytics connected, plus edit training; and Custom Website Design for a fully bespoke build with site strategy, unique layouts, copy guidance, and advanced integrations tailored to your business. Explore my Squarespace Website Designer Portfolio to see examples.
Prefer a Ready-to-Use Squarespace Template?
Here are some top Squarespace templates for photographers, each with 180+ five-star reviews and trusted by thousands of website owners:
Photographer Portfolio — Editorial, image-first design with fullscreen hero, masonry galleries, and lightbox proofing; perfect for family, newborn, maternity, and senior sessions.
Photographer 7.1 — Studio-ready layout with services & pricing sections, testimonials, built-in scheduler integration, and a blog for SEO.
