Case Study: Squarespace Website Redesign for Family & Newborn Photographer
Client: Tiny Dragon Photography — Family, Seniors, Maternity & Newborn
Project: Migration from WordPress → Squarespace 7.1 + full redesign & layout system
Industry: Photography / Family & Children / Maternity & Newborn / Seniors
The Challenge
Tiny Dragon’s WordPress site looked dated and was tough to update. Service categories (Families & Children, Seniors, Maternity & Newborn, Specials) were scattered, galleries loaded slowly, and the inquiry/booking flow was easy to miss on mobile. They needed a Squarespace photographer website that felt modern, showcased sessions beautifully, loaded fast, and could be updated by the studio without a developer.
The Goal
Launch a clean, professional photography web design on Squarespace.
Organize services into clear category hubs with easy navigation.
Feature story-driven galleries for signature sessions.
Make Contact / Book prominent across the site.
Ship an SEO-ready foundation for searches like “family photographer,” “newborn photographer,” and “senior portraits” in the Colorado Front Range.
Our Approach
Information Architecture: Rebuilt the site around a simple path—Home → Service Category → Session Details → Contact—reducing clicks to inquiry.
Conversion Design: Sticky “Contact Me” CTA, above-the-fold promise, pricing previews, FAQs, and trust (press/notes/testimonials) near every gallery.
Portfolio System: Fast WebP images, lazy-loaded lightbox galleries, session highlights, and blog posts to support long-tail SEO.
Content & Photography website SEO: Clear H1/H2 structure, location cues for the Front Range, internal links between categories, optimized titles/meta, and image alt text.
Brand Refresh: Warm neutrals and editorial typography to elevate the work while keeping the focus on imagery.
Owner-Friendly Editing: Reusable blocks for new sessions, promos, and seasonal specials—no code required.
Results
A modern Squarespace photography website that’s easy to manage in-house.
Clear category hubs (Families & Children, Seniors, Maternity & Newborn, Specials) guide visitors to the right session quickly.
Faster, mobile-first galleries and prominent CTAs improve inquiry flow.
SEO foundations and structured content support ongoing visibility for local photography searches.
With 6+ years designing on Squarespace and 200+ launches across photographers, creators, wellness, real estate, education, and professional services, I use a strategy-first process that blends conversion design, content architecture, performance, accessibility, and SEO, so your site ships fast and looks polished.
Ready to Launch your Photography Website?
I offer two paths: Template Customization for a fast, budget-friendly launch, your branding applied to a proven Squarespace 7.1 template, pages organized, content loaded, booking/SEO/analytics connected, plus edit training; and Custom Website Design for a fully bespoke build with site strategy, unique layouts, copy guidance, and advanced integrations tailored to your business. Explore my Squarespace Website Designer Portfolio to see examples.
Prefer a Ready-to-Use Squarespace Template?
Here are some top Squarespace templates for photographers, each with 180+ five-star reviews and trusted by thousands of website owners:
Photographer Portfolio — Editorial, image-first design with fullscreen hero, masonry galleries, and lightbox proofing; perfect for family, newborn, maternity, and senior sessions.
Photographer 7.1 — Studio-ready layout with services & pricing sections, testimonials, built-in scheduler integration, and a blog for SEO.
