Case Study: Custom Squarespace Website for an Influencer Marketing & Creator Partnerships Agency
Client: kurated AGENCY — bridging Korea and the U.S. for beauty & wellness brands
Project: Custom Squarespace agency website (strategy, IA, design, embeds, SEO)
Industry: Influencer Marketing / Creator Management / Entertainment Partnerships
The Challenge
Kurated AGENCY connects Korean beauty & wellness brands with creators, entertainment partners, and cultural moments to expand in the U.S. market. Their previous site didn’t communicate that story clearly: services were fragmented, social proof lived on social (not the site), and there was no scalable way to showcase UGC/TikTok/Instagram Reels, case studies, or capture qualified brand inquiries. The team wanted a Squarespace influencer marketing website that looked premium, loaded fast, and was simple to update in-house.
The Goal
Position kurated as a trusted influencer marketing and creator partnerships partner for K-beauty brands entering the U.S.
Explain offerings at a glance: Creator Partnerships, Entertainment Partnerships, Go-To-Market solutions.
Spotlight work via short-form video and campaign highlights.
Build credibility with client logos, press, metrics, and real creator content.
Drive qualified leads with a clear “Let’s Grow Together / Contact” flow.
Our Approach
Information Architecture: Rebuilt the site around a three-part narrative—Who We Are → Our Work → Services → Contact—so prospects can understand value in one scroll.
Conversion Design: Persistent “Contact / Let’s Grow Together” CTAs, above-the-fold proof (“Since…”, partners, logos), and quick-scan service sections.
Social Video Gallery: Embedded TikTok & Instagram Reels sliders to showcase creator content natively (autoplay muted, lazy-loaded, CDN-optimized).
Case Study System: Reusable campaign pages with Challenge / Strategy / Results to publish wins fast.
Credibility Blocks: Client & partner logos (e.g., Meta, TikTok, entertainment partners), testimonials, and KPI callouts.
Results
A premium, Squarespace creator agency website that tells the brand story in seconds and routes visitors to the right service.
Social content now lives on-site, team can publish new Reels/campaigns in minutes without a developer.
Clear CTAs and shorter paths to inquiry improved lead quality and reduced back-and-forth.
Mobile-first performance and SEO foundations support discovery for U.S. brand searches.
With 6+ years building on Squarespace and 200+ launches across agencies, e-commerce, healthcare, education, and professional services, I use a strategy-first process, conversion design, content architecture, local/technical SEO, accessibility, and QA—to ship fast without sacrificing quality.
Ready to Launch your Agency Site?
Choose Template Customization for a fast, budget-friendly launch (your branding applied, content loaded, analytics/SEO connected, edit training), or Custom Website Design for a fully bespoke build with unique layouts, copy guidance, and advanced embeds. View my Squarespace Website Designer portfolio to see more agency and creator projects.
Prefer a Ready-to-Use Squarespace Template?
Why templates? Faster launch, proven layouts, easy in-house edits, mobile/SEO-ready—then customize as you grow. Trusted by 1,000+ business owners with 168+ five-star reviews:
Service Business — Built for agencies that sell retainers or packages. Clear services grid, case studies, testimonials, pricing/FAQs
Modern Portfolio — Perfect for creative studios and UGC/influencer shops. Sleek portfolio grid, project pages to showcase metrics, press logos
