Case Study: Squarespace Website Redesign for a Headshot & Brand Photographer
Client: The Headshot Gal — Headshots, Brand & Corporate Photography (Colorado Front Range)
Project: Migration from WordPress → Squarespace 7.1 + full redesign, brand refresh, layout system
Industry: Photography / Headshots / Personal Branding / Corporate Teams
The Challenge
The Headshot Gal’s WordPress site felt dated and inconsistent with the studio’s premium image. Services (headshots, brand photography, corporate & team sessions) were scattered, galleries loaded slowly, and the “Contact / View Availability” path was easy to miss—especially on mobile. Updating pages or adding new client work required a developer. The studio needed a Squarespace headshot photographer website that looked modern, loaded fast, and was simple to update in-house.
The Goal
Launch a clean, professional photography web design on Squarespace that reflects a premium brand.
Organize offers into clear hubs: Headshots, Brand Photography, Corporate & Team Headshots.
Showcase work with fast, story-driven galleries and client logos.
Make “Contact / View Availability” prominent site-wide.
Ship an SEO-ready foundation for searches like “headshot photographer,” “brand photographer,” and “corporate headshots” in the Colorado Front Range.
Our Approach
Information Architecture — Rebuilt the site around a simple path: Home → Service Category → Session Details → Contact/Availability, reducing clicks to inquiry.
Brand Refresh — Updated color palette, typography, and UI elements to feel polished and contemporary while letting imagery lead.
Conversion Design — Sticky primary CTAs, pricing previews, FAQs, testimonial pull-quotes, and trust bars with press & client logos near portfolio sections.
Portfolio System — WebP images, lazy-loaded grids, lightbox viewing, and reusable section blocks for new sessions and campaigns.
Content & Photography website SEO — Clear H1/H2 structure, location cues for the Front Range, optimized titles/meta, internal links between categories, and descriptive alt text.
Owner-Friendly Editing — Modular page sections and a short training so the team can publish new galleries, case studies, and specials—no developer needed.
Results
A premium Squarespace photographer website that’s fast, mobile-first, and easy to manage in-house.
Clear category hubs guide visitors to the right session (Headshots, Brand, Corporate Teams) and improve inquiries.
Prominent, persistent CTAs streamline booking and availability requests.
SEO foundations and structured content support ongoing visibility for local headshot and brand photography searches.
With 6+ years specializing in Squarespace and 200+ launches across photographers, creators, wellness, real estate, education, and professional services, I use a strategy-first process that blends conversion design, content architecture, performance, accessibility, and SEO—so your site ships quickly and looks polished.
Ready to Launch Your Photography Website?
Pick your pace. If you need speed, choose Template Customization—launch in days with your branding applied to a proven Squarespace 7.1 layout, content loaded, booking/SEO/analytics connected, and edit training included. Want something one-of-a-kind? Go Custom Website Design—bespoke strategy, original layouts, conversion-focused copy guidance, and advanced integrations tailored to your goals. Take a look at my Squarespace Website Designer portfolio and let’s plan your build.
Prefer a Ready-to-Use Squarespace Template?
Here are some top Squarespace templates for photographers, each with 180+ five-star reviews and trusted by thousands of website owners:
Photographer Portfolio — Editorial, image-first design with fullscreen hero, masonry galleries, and lightbox proofing; perfect for family, newborn, maternity, and senior sessions.
Photographer 7.1 — Studio-ready layout with services & pricing sections, testimonials, built-in scheduler integration, and a blog for SEO.
