Case Study: Custom Squarespace Website Design for Nutrition & Wellness Business

• Client: Molly Pelletier, MS, RD — Founder of FLORA Nutrition

• Project: Squarespace Website Redesign & Service Reorganization

• Industry: Nutrition, Wellness, Functional Health

The Challenge

Molly Pelletier, a registered dietitian and founder of FLORA Nutrition, had an existing website that no longer reflected the professionalism or expertise of her brand. The site felt outdated, confusing, and lacked a clear way to present her services like 1:1 nutrition counseling, online courses, and the FLORA™ app.

For a business rooted in digestive health, reflux relief, and functional nutrition, her site needed to feel trustworthy and supportive. Instead, visitors often struggled to understand her offers or how to work with her. She needed a Squarespace nutrition website design that would:

• Establish credibility for her personal brand as a registered dietitian.

• Clearly present her offers (counseling, courses, memberships, and app).

• Build trust through results, testimonials, and press mentions.

• Deliver a professional, mobile-friendly Squarespace health coaching website optimized for SEO.

Start Project

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The Goal

Our goal was to create a high-quality Squarespace wellness website design that positioned Molly as a global leader in acid reflux nutrition while making it easy for clients to find and book the right service.

The site needed to:

• Highlight Molly’s expertise with credentials and press features.

• Simplify her offers into clear categories (counseling, courses, and app).

• Add trust-building elements like testimonials, success stories, and FAQs.

• Ensure the site was SEO-ready, easy to manage, and designed for growth.

Results

The new FLORA website now reflects Molly’s professionalism and expertise in the wellness industry. Visitors can instantly understand her offers, explore services, and feel confident in booking support.

• Services are clearly categorized, improving user experience.

• Media features, credentials, and testimonials build trust and authority.

• Clients can easily book sessions, enroll in courses, or download the app.

• The redesigned site establishes Molly as a leader in Squarespace nutrition website design, wellness branding, and dietitian-led coaching.

With over 6 years of experience as a Squarespace website designer and more than 200+ sites built for coaches, consultants, and wellness professionals, I’ve developed a proven 5-day (and 2-day fast-track) process that combines speed with quality. Molly’s project is a perfect example of how a strategic, professional redesign can transform a confusing site into a polished, SEO-friendly platform that drives results.

Ready to Launch Your Wellness Website?

Whether you need a quick Squarespace template customization for health coaches or a fully custom Squarespace website design for nutritionists and wellness businesses, I offer both options to fit your goals. Explore my Squarespace Website Designer Portfolio and learn more about my services.

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