Case Study: Custom Squarespace Website for an Agricultural Photography Brand
Client: Branded Ag — agricultural marketing studio & show-ring photography team
Project: Custom Squarespace website (strategy, IA, design system, galleries, shop/blog, SEO)
Industry: Agriculture Marketing / Event Photography / Content Studio
The Challenge
Branded Ag had outgrown a DIY site. Services (brand strategy, content & social, show photography) lived in silos, event galleries were hard to browse, and the path to Get a Quote or View Galleries wasn’t obvious, especially on mobile. The brand story (farmer-founded, degree-backed expertise) and social proof from major shows weren’t surfaced where it mattered. They needed a custom Squarespace website that looked premium, loaded fast, and made it simple for show organizers and ag brands to start a project.
The Goal
Clarify offers: Work With Us (strategy, content, photography), Event Coverage, The Shop, Blog/Story.
Showcase prior shows with scannable, photo-first galleries.
Make conversions effortless: Get a Quote for Your Event and View Galleries CTAs everywhere.
Tell the founder story and highlight credentials/partners to build trust.
Launch a mobile-first, SEO-ready site the team can update in minutes.
Our Approach
Information Architecture: A single, narrative flow—Our Story → Work With Us → Galleries → Shop → Contact—so prospects understand value in one scroll.
Conversion Design: Persistent header CTAs, section-end prompts (“Get a Quote” / “View Prior Events”), and quick-scan service cards with outcomes.
Gallery System: Reusable collection pages for each show (hero, highlights, sponsor notes, lightbox grid) with fast WebP imagery and lazy loading.
Brand System: Warm, western-inspired palette, editorial typography, and generous image spacing to keep the photography front and center.
Proof & Credibility: Founder bio, education badges, show logos, testimonials, and “why professional show coverage matters” explainer blocks.
Performance & Photography website SEO: Semantic headings, internal links between services and galleries, optimized titles/meta, and structured data for Articles & Breadcrumbs.
Results
A custom Squarespace creator/photography website that tells the Branded Ag story in seconds.
Shorter paths to action increased qualified quote requests from show organizers and ag brands.
Centralized, fast galleries keep visitors browsing longer and reduce support questions.
Mobile-first performance and SEO foundations support discovery for event photography and ag marketing searches.
I’m a Squarespace website designer with 6+ years of experience and 200+ launches across photography, creative studios, agriculture, professional services, wellness, real estate, and education. My proven 5-day build (with a 2-day fast-track when scope fits) blends conversion design, content architecture, performance, accessibility, and SEO, so your site ships quickly and looks polished.
Ready to Launch Your Spa or Wellness Website?
I offer two paths: Template Customization for a fast, budget-friendly launch, your branding applied to a proven Squarespace 7.1 template, pages organized, content loaded, booking/SEO/analytics connected, plus edit training; and Custom Website Design for a fully bespoke build with site strategy, unique layouts, copy guidance, and advanced integrations tailored to your business. Explore my Squarespace Website Designer Portfolio to see examples.
Prefer a Ready-to-Use Squarespace Template?
Here are some top Squarespace templates for photographers, each with 180+ five-star reviews and trusted by thousands of website owners:
Photographer Portfolio — Editorial, image-first design with fullscreen hero, masonry galleries, and lightbox proofing; perfect for family, newborn, maternity, and senior sessions.
Photographer 7.1 — Studio-ready layout with services & pricing sections, testimonials, built-in scheduler integration, and a blog for SEO.
