Case Study: Squarespace Website Redesign for a CPA & Tax Accounting Firm
Client: Spatola & Company CPA, Inc. — Small Business CPA, Los Angeles
Project: Migration from WordPress → Squarespace 7.1 + brand refresh + layout system
Industry: Accounting / Tax Planning / Bookkeeping / Fractional CFO
The Challenge
Spatola & Company’s WordPress site felt dated, was hard to edit, and didn’t clearly explain core services. Primary CTAs (book a consultation, call, contact) were buried, and trust signals, AICPA membership, certifications, 20+ years of experience, 5.0★ reviews—were scattered across pages. The firm needed a professional Squarespace CPA website that was easy to manage, organized around services, and optimized for local SEO in Los Angeles.
The Goal
Create a clean, conversion-focused accounting firm web design on Squarespace that:
Presents services at a glance: Tax Planning & Reduction, Business Accounting, Outsourced CFO.
Makes CTAs obvious site-wide (Book Initial Consultation, phone, contact).
Surfaces proof: credentials/badges, testimonials, years in practice, and client outcomes.
Ships with strong local SEO and a mobile-first experience.
Can be updated by the team without a developer.
Our Approach
Information Architecture — Rebuilt the site around clear paths: Home → Service → Package Details/FAQ → Book Consultation.
Conversion Design — Sticky header CTAs, service cards with benefits, pricing/what’s included sections, comparison notes, and an FAQ to reduce friction.
Credibility Blocks — Prominent certifications (AICPA, CPA/PFS, CFP®), review highlights, “competitive advantages,” and an expert bio for Shonty Spatola.
Resources — Added a lightweight “Ongoing Tax & Accounting” hub to support content marketing and internal linking.
Performance & SEO — Semantic headings, optimized titles/meta for queries like “small business CPA Los Angeles,” “tax accountant for startups,” and “outsourced CFO services LA,” plus fast WebP imagery and local NAP consistency.
Results
A modern, trustworthy Squarespace accounting website that’s fast and easy to maintain in-house.
Clear service hubs and persistent CTAs increased consultation requests from small-business owners.
Stronger local visibility for “small business CPA Los Angeles,” “tax planning CPA,” and “outsourced CFO services.”
Consolidated proof (credentials, reviews, years of experience) builds confidence for first-time visitors.
I’m a Squarespace website designer with 6+ years of experience and 200+ launches across professional services, CPAs, accounting firms, law, healthcare, real estate, coaching, and education. I use a proven 5-day build (with a 2-day fast-track when scope fits) that blends conversion design, compliant page structure, local SEO & schema, performance, and QA plus edit training so your team can manage updates in-house.
Ready to Launch Your Website?
I offer two paths: Template Customization for a fast, budget-friendly launch, your branding applied to a proven Squarespace 7.1 template, pages organized, content loaded, booking/SEO/analytics connected, plus edit training; and Custom Website Design for a fully bespoke build with site strategy, unique layouts, copy guidance, and advanced integrations tailored to your business. Explore my Squarespace Website Designer Portfolio to see examples.
Prefer a Ready-to-Use Squarespace Template?
Here are two top Squarespace templates for CPAs & professional services—each with 180+ five-star reviews and trusted by thousands of business owners:
Consultant Business — versatile Squarespace template for CPAs/consultants with services, case studies, and built-in scheduler.
Accountant — purpose-built Squarespace CPA template with service grid, pricing, FAQs, and strong “Book Consultation” CTAs.
