Best Premium Squarespace Templates by Niche (Updated 2025)
There’s a strange thing about the internet: advice sticks around long after it’s expired. Search for the best Squarespace templates today and you’ll still see guides praising the Brine family, a template group that hasn’t even existed for years. Brine was king back in Squarespace 7.0, sure, but it’s irrelevant now.
Squarespace 7.1 changed the rules. Every template now runs on the same Fluid Engine, with identical functionality. The difference isn’t “families” anymore, it’s design quality, and that’s where premium templates come in.
So if you’re serious about building a site that looks sharp, launches quickly, and converts? Skip the legacy fluff. This guide cuts through the noise and brings you the best premium Squarespace templates for 2025, sorted by niche. Whether you’re a coach, photographer, therapist, or real estate pro—you’ll find a design that feels made for you.
Why Premium Squarespace Templates Beat Free Ones
Squarespace’s free starters are fine if you’re a hobbyist. But if you run a business? You need something that works harder. Here’s why premium templates are worth the small investment:
Conversion in the DNA – Built with CTAs, trust sections, and page flow designed to sell.
Niche-tailored – Templates designed for your industry (coaching, wellness, photography, etc.).
Polished styling – Typography, spacing, and color systems already dialed in.
Faster launch – Swap in your content and go live—no fumbling with blank blocks.
Support included – Setup guides, tutorials, and in some cases, even installation services.
Put simply: a premium template gets you as close to a custom site as possible, without hiring a designer.
Quick Picks (2025 Favorites)
If you’re skimming, start here:
Best for Coaches & Consultants → Consultant (professional, polished, ready for case studies).
Best for Therapists → Wellness (calm, supportive, HIPAA-aware flow).
Best for Photographers → Lily (minimal, editorial, photo-first).
Best for Interior Designers → Isabella (refined, luxurious portfolio).
Best for Real Estate → LuxeLiving (clean, listings-focused, professional).
Best for Bloggers → Journal (content-forward with sidebar & featured posts).
These are the crowd-pleasers, the templates business owners actually launch with and stick to.
Squarespace Templates Organized by Business Category
Best Squarespace Blog Templates
For content-first creators – Journal is the go-to for writers, educators, and podcasters. Sidebar navigation, featured posts, and a clean design keep your words front and center. It’s one of the most trusted blogging templates in our shop, powering hundreds of content-heavy sites where clarity matters more than flashy design.
For lifestyle blogs and magazines – Sunday Edit feels modern and approachable without trying too hard. The typography is clean, the layout minimal, and it gives you that polished editorial feel. Many creators choose it for lifestyle blogs and online magazines because it looks professional from day one, even if you’re just starting out.
Best Interior Design Squarespace Templates
For elegant portfolios – Isabella creates a refined, high-end look that makes your projects feel like they belong in print. Interior designers who have used Isabella consistently mention that clients are impressed before the first consultation even happens.
For modern studios – Harper blends professionalism with approachability. Its flexible structure makes it easy to showcase services and client stories while still feeling like a designer portfolio. It has been a reliable favorite for small studios that want to land both residential and commercial clients.
For luxury positioning – Clark sets you apart with editorial layouts and premium styling. Designers targeting high-ticket projects lean on Clark to create a sense of exclusivity that resonates with top-tier clients.
Best Squarespace Templates for Photographers
Fine art and portraits – Lily is minimalist and photo-first. Photographers love that it feels like a gallery wall online.
Weddings – Porto is structured to handle big collections without overwhelming visitors. Its grid layout and smooth navigation make it a top choice for wedding photographers looking to showcase multiple albums.
Versatility – Amelia adapts across niches. From travel photography to fashion editorials, users highlight its bold layouts and striking full-screen display as key reasons they booked more clients.
Modern portfolios – Studio is clean, contemporary, and polished. It’s a proven choice for creatives who want their work to feel sophisticated without overcomplicating the browsing experience.
Best Templates for Coaches
Life, career, and business coaches – Jolla is approachable but still professional. With built-in testimonials and booking options, it’s a favorite for coaches ready to grow beyond word-of-mouth referrals.
Speakers and workshop leaders – Chloé helps you engage an audience online. Coaches who speak at events or lead workshops often choose it to highlight success stories and direct traffic to their consultation page.
Executive and financial coaches – Consultant has the polished structure that builds trust with serious clients. Coaches who focus on corporate or executive coaching rely on it to present case studies and processes with clarity.
Top Squarespace Templates for Real Estate
Impactful first impressions – Broker makes your listings pop with bold imagery. Real estate agents highlight it for creating that crucial “wow” factor when buyers land on the homepage.
Easy browsing – Luxury is minimal and intuitive. It’s especially popular with small agencies that want clients to move quickly from browsing to booking a showing.
Balanced professional design – LuxeLiving has become a trusted favorite for property managers and realtors who need a neutral, clean design to highlight both listings and neighborhoods.
Service Business Templates
Agencies and professional services – Business keeps things modern and clean, with clear pages for services and portfolios. It’s a reliable choice for firms that want their websites to do the credibility-building for them.
Consultants and strategists – Consultant is built for authority. It includes layouts for team profiles, expertise, and case studies, making it a safe bet for professionals who need a strong online presence.
Creative entrepreneurs and coaches – Jolla adapts easily. Many solo entrepreneurs choose it because it combines bold design with sales-focused pages right out of the box.
Portfolio-heavy businesses – Isabella works best when your projects do the selling. It’s consistently chosen by studios and service providers who need to look polished to win high-value clients.
Best Portfolio Templates
Sleek minimalism – Studio doubles as an elegant portfolio template. Creatives consistently choose it for its timeless feel and ease of navigation.
Dramatic visuals – Dark Portfolio grabs attention with bold, cinematic layouts. It has become a go-to for designers and artists who want their websites to feel like an exhibition.
Modern edge – Harper brings personality with strong layouts and modern type choices. It’s popular with designers who want a website that matches their creative edge.
Agency-ready – Agency was built for credibility. Firms use it to combine sophistication with function, helping them pitch services and present case studies in one place.
Spa and Beauty Templates
For wellness studios – Spa Massage is calm and structured. Small wellness practices love how it streamlines bookings while keeping services clear.
For salons – Beauty Salon gives you space for galleries, reviews, and pricing. It’s proven to convert visitors into bookings, especially for estheticians and skincare professionals.
For hair stylists – Glamour is bold and modern. It’s frequently used by boutique salons and stylists who want to highlight their team and services with confidence.
Templates for Authors
For multi-hyphenates – Coach works well if you’re both an author and a consultant.
Personal brand focus – Consultant is a smart choice if you’re building authority beyond your book.
Structured storytelling – Agency Portfolio is used by authors who want to showcase collaborations, features, and projects alongside their work.
Warm and storytelling-first – Chloé is softer and designed for authors who need to connect with readers in a more personal way.
Templates for Therapists
Soothing design – Wellness remains a top seller with therapists who need to combine professionalism with calm branding.
Minimalist and professional – Therapist provides all the essentials in a clean format.
Supportive layout – Vitality gives you clear space for pricing, resources, and articles.
Trust-first design – Balance has been chosen repeatedly by mental health professionals who need space for FAQs, testimonials, and accreditations.
Copywriter Templates
For freelancers – Copywriter is direct and strategic, making it easier to book clients online.
Minimal one-pagers – One Page keeps things simple for new freelancers who need a launch-ready website fast.
Conversion-focused – Consultant works well for copywriters who sell strategy along with words.
Agency teams – Agency Portfolio allows content teams to present services, case studies, and packages in one seamless layout.
Social Media Manager Templates
Specialist design – Social Media is built specifically for managers who want to showcase results and services.
Quick launches – One Page is perfect for VIP days and smaller service packages.
Visual storytelling – Studio doubles as a great showcase for campaigns and content strategy.
Nonprofit Templates
Fundraising focus – Non Profit gives donations and events the spotlight.
Engagement-driven – Therapist works for nonprofits too, with its storytelling-friendly layouts.
Impact-focused – Consultant is ideal for causes that need to highlight their mission and results.
Templates for Virtual Assistants
VA-specific – Virtual Assistant is designed to build trust quickly with testimonials and booking sections.
Social and creative VAs – Social Media template is a strong fit for VAs offering content and digital marketing.
Minimal and quick – One Page is a favorite among new VAs who need something professional without overcomplication.
What Customers Say
“I launched my coaching business in just two days with the Consultant template. It gave me a polished presence without needing to hire a designer.” – Sarah L.
“Lily was a dream to use. As a photographer, I wanted my galleries to feel like art, and this template nailed it.” – Daniel P.
“The installation add-on saved me so much stress. My wellness site was live within 24 hours and already getting inquiries.” – Mia R.
The Brine Family Myth (Outdated Advice)
If you’ve Googled “best Squarespace templates” recently, you’ve probably seen the Brine family pop up: Hayden, Motto, Skye, Hawley. Here’s the truth:
Brine = Squarespace 7.0 (legacy)
New sites = Squarespace 7.1 + Fluid Engine
Families don’t exist anymore—all 7.1 templates share the same core features.
So while Brine had its day, clinging to it in 2025 is like recommending a flip phone. If you want modern design and smooth editing, premium 7.1 templates are the only real option.
Why Trust These Picks?
I’m not just pulling random templates from a catalog. These are premium Squarespace templates I’ve personally designed and refined after five years of building custom websites for service-based businesses. They’re already being used by thousands of business owners, many of whom leave glowing reviews (180+ five-star ratings and counting).
Every template is built with:
Real-world strategy – sections for CTAs, testimonials, service flow.
SEO-ready structure – clean, mobile-friendly, fast-loading.
Client feedback – updated based on what real business owners say they need.
How to Choose the RIGHT Squarespace Template for Your Business
Frequently Asked Questions about Premium Squarespace Templates
Q: Are premium Squarespace templates better than free ones?
Yes. Free templates are fine for hobby sites, but they’re limited and require a lot of customization. Premium templates are designed with strategy in mind — saving you time, looking professional from the start, and helping you convert visitors into clients.
Q: Do premium templates work with Squarespace’s Fluid Engine?
Absolutely. All templates featured here are built for Squarespace 7.1 with Fluid Engine, giving you drag-and-drop freedom and mobile-friendly layouts.
Q: Is Brine family the best Squarespace template?
No. The Brine family was part of Squarespace 7.0, an older version of the platform that is no longer available for new sites. On Squarespace 7.1, there are no template families — every template has the same core features. What matters now is the design quality and strategy behind the template. That’s why premium 7.1 templates are considered the best option in 2025.
Q: Can I install these templates on my existing Squarespace site?
By default, premium templates are delivered as new sites inside your Squarespace account. If you already have a live site, you can use an installation add-on (offered by many shops, including ours) to apply the new design and layouts directly to your current site.
Q: Are these templates actually used by real businesses?
Yes, and here’s proof across industries:
Healthcare: A medical group specializing in pain management, orthopedics, and chiropractic care underwent a full Squarespace redesign—and migrated from WordPress to a polished, conversion-focused site that’s easy to update and manage.
Real Estate: The Legacy Group, a luxury real estate brokerage in Boston, launched a Squarespace site with IDX integration, custom branding, and a design that reflects their credibility and sales volume.
Coaching & Education: Engage Prep, an adult learning and test‑prep coaching business, went live in just two days with a site that showcases services, builds trust, and encourages bookings.
Q: Can I customize fonts, colors, and layouts?
Of course. Every premium template can be customized fully within Squarespace — fonts, colors, images, sections, and layouts — while keeping the polished look of the original design.
Q: Will buying a premium template affect my current website?
No. Your existing site won’t be touched unless you choose an installation add-on. The template is usually added as a new site in your Squarespace account, so you can build without pressure.
Q: Are premium templates SEO-friendly?
Yes. Premium templates are mobile-optimized, fast-loading, and structured cleanly, which gives you a solid foundation for SEO. The rankings themselves depend on the content you add — like page titles, blog posts, and image descriptions.
