Case Study: Custom Squarespace Website Design for a Public Relations Agency

• Client: Tatem Fowler PR — boutique PR agency in Malibu / Los Angeles

• Project: Custom Squarespace website (strategy, IA, design system, portfolio, SEO)

• Industry: Public Relations / Communications / Media Relations

The Challenge

Tatem Fowler PR had a DIY Squarespace site that no longer matched the caliber of their beauty & lifestyle work. Services were hard to parse, project stories were hidden in blog posts, and the path to inquire wasn’t obvious on mobile. They needed a premium Squarespace PR agency website that told their story with polish, showcased results, and made it effortless for prospects to reach out.

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The Goal

• Create a modern, editorial public relations website design that:

• Communicates the agency’s positioning in beauty/luxury, with a refined, high-end aesthetic.

• Organizes content into clear hubs (About, Services, Projects, Contact) with quick paths to inquire.

• Showcases campaigns as case studies with outcomes, press, and client logos.

• Ships with strong performance, accessibility, and on-page Squarespace SEO.

Our Approach

• Information Architecture: Simplified the journey to Home → Services → Projects → Contact, reducing clicks to inquiry and aligning navigation with buyer intent.

• Brand & UI Refresh: Soft, luxe palette; elegant serif/sans pairing; generous whitespace; circular CTAs and a custom cursor for a subtle “editorial” feel that supports PR storytelling.

• Project System: Reusable Squarespace case study layout (Challenge → Strategy → Results) featuring press pulls, metrics, galleries, and testimonial pulls to build credibility.

• Conversion Design: Sticky header CTAs, pricing/FAQ cues, and inquiry prompts at the end of every major section to capture interest without friction.

• Performance & SEO: WebP imagery, semantic headings, internal linking between services and projects, optimized titles/meta for queries like “public relations agency Los Angeles”, and descriptive alt text.

Results

• A polished, mobile-first Squarespace public relations website that mirrors the agency’s luxury positioning.

• Clear service pages and prominent CTAs increased qualified inquiries from beauty & lifestyle brands.

• Structured project stories improved time-on-page and made media results easy to scan and share.

• On-page SEO foundations improved visibility for PR searches in Los Angeles and beyond.

I’m a Squarespace website designer with 6+ years of experience and 200+ launches across PR & communications, creative studios, wellness, real estate, education, and professional services. My proven 5-day process (with a 2-day fast track when scope fits) blends strategy, conversion design, performance, accessibility, and SEO so your site ships quickly and looks refined.

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Why templates? Faster launch, proven layouts, easy in-house edits, mobile/SEO-ready—then customize as you grow. Trusted by 1,000+ business owners with 168+ five-star reviews:

• Service Business — Built for agencies that sell retainers or packages. Clear services grid, case studies, testimonials, pricing/FAQs

• Modern Portfolio — Perfect for creative studios and UGC/influencer shops. Sleek portfolio grid, project pages to showcase metrics, press logos

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