Best Website Builder for Interior Designers

Why Your Website Builder Really Matters as an Interior Designer. Let’s get something out of the way: in 2025, having a gorgeous Instagram feed is no longer enough. Sure, it’s great for inspo. But when potential clients Google your name (and they will), your website is the first thing they’ll find—and it better do more than look pretty. It needs to showcase your portfolio, communicate your design philosophy, and make it effortless for clients to book a call, browse your services, or get a feel for your aesthetic. That’s where your website builder comes in. The right one can make your life easier and your business more profitable. The wrong one? It’ll frustrate you, slow you down, and make your work look… underwhelming. So let’s cut through the noise. If you’re an interior designer trying to figure out which platform will actually help you book clients and show off your projects in the best light—this guide’s for you.

What Makes a Website Builder Great for Interior Designers?

Before we dive into rankings, let’s talk criteria. Because not all website builders are created equal—and your needs as a designer aren’t the same as a blogger or an eCommerce brand. Here’s what you should look for:

• Visual Portfolio Tools

You’re selling visual creativity, so your site needs to do that too. Look for built-in gallery features, flexible layouts, and the ability to showcase client projects in a clean, professional way.

• Design-Centric Templates

You don’t just need any template. You need templates that make your work pop—without requiring hours of customization or complicated code.

• Easy Editing

As a designer, you’ve already got a lot on your plate. You want to make quick edits, update galleries, or change page layouts without fighting the backend every time.

• Built-in Business Features

Think booking forms, contact pages, SEO tools, and integrations for client communication or invoicing. You shouldn’t need 10 plugins just to get started.

Platform	Best For	Starting Price	Highlight Feature
Squarespace	Visual-heavy portfolios, elegant layouts	$16/mo	Premium templates built-in
Wix	Custom layout control, scalability	$17–$24/mo	Drag-and-drop freedom
Snapps.ai	AI-driven setup, fast build process	$19/mo	Smart design based on your content
Duda	Managing multiple clients, agencies	$19/mo	Client management & white-labeling
Zyro	Fast, cheap websites for freelancers	$2.99/mo	AI tools + budget-friendly design

Our Top Contender: Squarespace

Squarespace has long been the darling of creative professionals—and with good reason. For interior designers, it strikes a sweet balance between visual impact and ease of use. It offers beautifully designed templates made specifically for interior designers, with mobile-responsive layouts, drag-and-drop galleries, and tons of customization—without needing to code.

Why Designers Love It:

• Visually stunning templates that feel premium right out of the box.

• Built-in portfolio and gallery tools that help your work shine.

• All-in-one platform—your hosting, domain, analytics, email marketing, and store are all integrated.

• Mobile-friendly layouts that look as good on phones as they do on desktops.

It’s not just theory—check out this roundup of real interior design sites built on Squarespace and see how different design styles still shine through using the platform.

🛠️ Want to learn exactly how to set up your site? Here’s your go-to step-by-step guide to building your interior design website on Squarespace.

Drawbacks? It’s not as flexible for advanced customizations compared to Wix. And third-party integrations are slightly more limited. But for 90% of interior designers? That tradeoff is totally worth it.

Close Second: Wix

If you like having total control over your layout and don’t mind a steeper learning curve, Wix might be your go-to.

It’s one of the most versatile platforms on the market right now. Designers who want to tweak every element on the page—padding, font, buttons, placement—will love the freedom here.

Where Wix Shines:

• Over 900 templates, including options specifically designed for portfolios.

• Drag-and-drop editing with pixel-level control.

• Built-in booking tools, forms, and client portals.

• Strong SEO options and fast-loading designs.

• Scalable plans for solo designers or multi-person studios.

Any Cons? Some users complain about laggy performance in the editor, especially when handling image-heavy portfolios. Also, the lower-tier pricing plans come with storage and bandwidth limits—which may be an issue for designers uploading large visuals. Still, if flexibility is your top priority, Wix is a serious contender.

Worth Exploring: Snapps.ai

If the idea of AI-built designs that still look stylish piques your curiosity, take a look at Snapps.ai. It’s not as well-known (yet), but it’s got some unique perks.

Best For:

Designers who want a tool that does more of the thinking—automatically creating layouts based on your content and updating things like metadata or analytics tracking without you lifting a finger.

It’s newer, yes. But it’s getting positive attention for its ease of use and forward-thinking features.

Highlights:

• AI-generated layouts based on your uploaded content.

• Integrated analytics and appointment scheduling.

• Modern design presets optimized for service businesses.

• Templates feel fresh and built with mobile-first design in mind.

Duda, Zyro, and the Niche Players

Let’s not ignore the rest of the pack. Platforms like Duda and Zyro serve particular use cases.

• Duda

Best if you manage multiple clients or need built-in client management. Its collaborative features and marketing tools make it popular among small agencies. The downside? Some users find it overwhelming. But if you’re growing and want to white-label or hand off sites to clients, it’s a legit option.

• Zyro

The most budget-friendly option on this list. You won’t get fancy features or a wide array of templates, but it’s good enough for solo designers who want to get online fast. It’s also packed with AI tools—but don’t expect the design freedom you’d get from Squarespace or Wix.

How Interior Designers Actually Use Their Website in 2025

A good-looking site is only the beginning. Your website should be a working tool in your business—like your favorite sketchbook or sourcing spreadsheet. Here’s how modern interior designers are using their websites beyond the visual portfolio:

• 1. Showcasing a Signature Style

Your homepage should instantly communicate your design philosophy—whether you lean mid-century modern, Japandi minimalism, or eclectic maximalism. Tip: Use full-width images of your best work above the fold. No text blocks. No distractions. Let the photos do the talking.

• 2. Capturing Inquiries Effortlessly

Gone are the days of “Contact me for more info” buried in the footer. Smart designers add embedded forms, Calendly links, or inquiry flows that guide potential clients without friction.

Bonus: Platforms like Squarespace offer form blocks and built-in scheduling tools, so you don’t need to duct-tape together five apps just to book a consult.

• 3. Creating Multi-Project Portfolios

It’s not just about one big project anymore. Clients want to see range. Break your work into categories: full-home renovations, kitchen remodels, home offices, commercial spaces.

Use separate portfolio pages or filterable galleries. This gives your visitor the power to explore.

4. Educating Through Content

Blogs aren’t just for influencers. If you want to show your expertise and boost your SEO, sharing mini project breakdowns or design tips is gold. Wix and Squarespace both have easy-to-use blogging features. And yes, blogging still helps you rank on Google—especially when people search for local designers or specific aesthetics.

Portfolio Trends Interior Designers Are Loving in 2025

The “same old template” vibe? Dead. Let’s talk about some trends we're seeing across high-performing designer sites this year.

• Full-Bleed Grids & Asymmetrical Layouts

Symmetry is safe. But interior designers are taking more risks with asymmetry—juxtaposing full-bleed project photos with whitespace and bold typography to add intrigue. Wix gives the most control here. But many Squarespace templates are built with these modern layouts in mind, so you don’t have to design from scratch.

• Modular Portfolios

Modular design is becoming a go-to, especially for designers who update their sites often. Think: galleries with hover reveals, project sliders, “view more” buttons, or staggered image stacks. Want a shortcut? Use a Squarespace Fluid Engine template—you can drag, layer, and resize with precision without needing to code.

• Story-First Project Pages

Your photos are stunning, yes—but context helps them shine. Designers are now including a paragraph or two alongside each project:

• What was the client’s challenge?

• What was your vision?

• How did you bring it to life?

It’s part branding, part case study—and it works.

Real-Life Example: Designer Websites That Nail It

If you want to see what “done right” looks like, this curated list of interior design websites is a must-click. Here’s what they do well:

1. Kenna Stout Studio

Sophisticated neutral color palette, full-width project images, and a homepage that feels editorial.

2. Design Ink Co.

Simple grid-style layout with room to breathe. The site feels elevated without being over-designed.

3. Paloma Contreras Design

High-end luxe vibes with a cohesive palette, bold serif typography, and just the right amount of motion. What do they all have in common? They’ve each used the design features of their builder—not generic plugins—to communicate brand, function, and style.

Common Website Mistakes Interior Designers Still Make

Even in 2025, many interior designers fall into these traps. Let’s fix that.

• Mistake #1: Using Instagram as a Portfolio

Instagram is curated chaos. It's not built for client conversions. It’s built for scrolling.

You need a clean, distraction-free space where your work can live permanently. And where you control the layout—not an algorithm.

• Mistake #2: Overloaded Navigation

Trying to cram everything into your top nav? That’s a fast way to overwhelm visitors.

Stick to:

• Home

• About

• Portfolio

• Services

• Contact

• (Optional) Blog

Let the rest live in the footer or sub-menus.

• Mistake #3: Outdated Photos

If your last uploaded project was from 2021, people will assume your business is… paused. Update regularly—even if it’s just with one new photo and a quick blurb.

• Mistake #4: Unclear Services Page

Your services page should not feel like a mystery novel. Be direct. Explain what you offer, how it works, who it’s for, and what it costs (even if just a starting range).

You can even build a page that breaks this down using a Squarespace section layout with icons, accordions, or pricing blocks.

Tools You Should Add to Your Website (Regardless of Platform)

Whichever website builder you choose, these add-ons will give your site extra polish—and make your workflow smoother.

• Booking System

Use Acuity, Calendly, or Squarespace Scheduling. Add a “Book a Call” button right in your header.

• Newsletter Integration

Start collecting emails with ConvertKit, Flodesk, or Mailchimp. Even if you only send one email a month—it’s worth it.

• Basic Analytics

Track what’s working. Even if you’re not an SEO nerd, Google Analytics and Search Console can tell you which pages people love (and which they don’t).

• Mobile Preview

Don’t design only for desktop. Over 70% of traffic now comes from mobile. Use your builder’s preview function or your own phone to check every page.

Final Decision: Which Website Builder Should You Choose?

Let’s keep it simple. Every designer is different—and so are their businesses. So instead of giving you a generic “just pick one,” let’s break it down based on how you work and what you need.

Question	Yes	No
Q1: Do you want the easiest setup with high-end templates out of the box?	Go with Squarespace	Go to Q2
Q2: Do you want complete control over layout and design?	Choose Wix	Go to Q3
Q3: Do you want smart AI to help you build faster?	Try Snapps.ai	Go to Q4
Q4: Do you run a team or manage client sites?	Use Duda	You may want Zyro for its simplicity

FAQ: Interior Designers & Website Platforms

Let’s tackle a few common questions you might still be asking.

Do I really need a blog on my interior design website?

Not if you’re not going to use it. But if you want to:

• Rank for local or niche keywords

• Share behind-the-scenes or project breakdowns

• Position yourself as an expert…

Then yes, adding a blog section (even with just 1–2 posts a month) can help grow your visibility.

Both Wix and Squarespace make blogging pretty effortless, so the barrier to entry is low.

Can I switch platforms later?

You can, but it’s rarely simple. Each builder structures your content differently. If you think you might change in the future, make sure your domain and email are separate from your builder account so they’re easy to transfer.

Most designers who start with Squarespace or Wix tend to stay, simply because they grow into the platform.

Do templates limit my creativity?

Not when they’re built right. For example, many Squarespace templates made for interior designers are flexible enough to adapt to different brands—from bold and editorial to calm and minimal.

Templates give you structure. You give it personality.

Bonus: Want a Head Start?

If you’re thinking “this is great, but I still don’t want to build from scratch,” I get it. There are pre-made Squarespace templates created specifically for interior designers—so you can skip the setup stress and launch faster. You get the exact layout, branding styles, and portfolio sections you need… just plug in your photos and copy. Or, you can hire me to design your website for you and make sure everything looks polished and professional from day one.