Case Study: Squarespace Template Customization for Massage & Wellness Center
Client: Thai Wellness Center — Medical Massage & Bodywork, Vienna, VA
Project: Squarespace Template Customization (2-Day Launch) using the Spa & Massage Squarespace 7.1 Template
Industry: Wellness / Massage Therapy / Reflexology
The Challenge
The previous WordPress site didn’t reflect the center’s quality, and the team couldn’t comfortably navigate WordPress to make simple edits. Booking was buried, and key trust signals were scattered across pages. They needed a professional Squarespace massage website that’s easy to self-manage, clearly organizes treatments, surfaces social proof, and makes online booking effortless.
The Goal
Launch a polished, conversion-focused Squarespace wellness website in 2 days that:
Showcases core services (medical massage, Thai therapeutic, deep tissue, reflexology, wellness).
Makes booking, hours, and location impossible to miss.
Highlights 500+ reviews, therapist credentials, and memberships/gift cards.
Is mobile-friendly and SEO-ready for local search.
Our Approach
Using our Spa & Massage template, we delivered a fast, high-quality build:
Branded the template with warm neutrals and treatment photography.
Structured clear service cards + detail pages with “Book Now” CTAs.
Integrated online booking and added trust blocks: star ratings, therapist bios, licenses.
Built utility sections (hours, map, phone tap-to-call), gift cards, couples massage, FAQs.
Implemented local SEO basics (titles, meta, NAP, internal links) for Vienna, VA searches.
Results
In 2 days, the center launched a professional Squarespace spa website that’s easy to use and built to convert:
Clear service categories and prominent CTAs streamline booking.
Reviews, credentials, and therapist profiles boost credibility.
Mobile-first design + local SEO foundations support discovery and walk-in traffic.
With 6+ years of Squarespace experience and 200+ websites delivered for service businesses, my proven 2-day process ships fast without sacrificing strategy or polish.
Ready to Launch Your Spa or Wellness Website?
I offer two paths: Template Customization for a fast, budget-friendly launch, your branding applied to a proven Squarespace 7.1 template, pages organized, content loaded, booking/SEO/analytics connected, plus edit training; and Custom Website Design for a fully bespoke build with site strategy, unique layouts, copy guidance, and advanced integrations tailored to your business. Explore my Squarespace Website Designer Portfolio to see examples.
Prefer a Ready-to-Use Squarespace Template?
Here are some top Squarespace templates for the wellness & beauty industry, each with 180+ five-star reviews and trusted by thousands of website owners:
Spa Massage – For spas, massage studios & holistic wellness: clear service sections, package highlights, testimonials, and built-in booking.
Beauty Salon – For salons, estheticians & skincare pros: showcase services, before/after galleries, and reviews with conversion-focused layouts.
Glamour – For hair salons & stylists: highlight services, pricing, and team bios with bold visuals—great for boutique or full-service studios.
